Call for entries & Categories

The competition will be contested in the following sections:

Award for Fashion Writing

Who qualifies?

This award is open to newspaper and magazine journalists and, in acknowledgement of the emergence of new electronic media, journalists who write for website portals.

What are we looking for?

A report, profile or feature that covers a specific fashion event, fashion personality, trend report or business article linked to fashion (i.e.: the business of fashion).

Criteria:

Newsworthiness, insight, factual research, understanding of the inner workings of the industry, grasp of fashion nuances, knowledge of industry role players, the style of writing and finally, a clear distinction between fact and commentary. The journalist's work must have been published between 1 July 2007 and 30 June 2008.

Award for Fashion Editing

Who qualifies?

Fashion editors or freelance stylists who put together fashion editorials and spreads for magazines, newspapers or internet media.

What are we looking for?

A good balance in conveying consumer information on a fashion trend or item, and the inspirational quality of the imagery used to convey this information.

Criteria:

Visual impact, an innovative shoot concept, art direction (layout), creative copy lines, emotive allure, relevance of garments featured for publication, and how trend information is relayed to consumers. The entrant's work must have been published between 1st July 2007 and 30th June 2008.

The adjudicators reserve the right not to present an award in any of the categories should they, to their judgement, believe an award in that specific category is not appropriate.

The judges' decision will be final, and no correspondence will be entered into.