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Focus areas
Education
- Sanlam sponsors Takalani Sesame in partnership with the national Department of Education, the SABC, SABC Education, Sesame Workshop in the USA and the United States Agency for International Development(USAID). Our investment gives pre-school children in South Africa the chance to improve their school-readiness levels through this educational programme. Based on the world-renowned Sesame Street, Takalani (the Venda for "to be happy") Sesame is a truly South African multimedia programme that brings together television, radio and community outreach.
Takalani Sesame strives to eliminate inequalities in school-readiness levels so that a larger number of learners can enter Grade 1 on an equal footing. The first TV broadcast of Takalani Sesame on SABC 1 and SABC 2 was on 31 July 2000. Watch Takalani Sesame every weekday at 09:30 and 15:30 on SABC 2 and at 13:00 on SABC 1.
With South Africa's population so severely affected by HIV/Aids, Takalani Sesame is now venturing into a bold, new initiative to educate toddlers about HIV/Aids by opening a dialogue about the disease, helping to humanize those affected, shatter myths, and break down the stigma. All this in a way that children are receptive to, including the introduction of Kami, the first ever HIV positive muppet character which is fast becoming an international symbol in the fight against Aids.
Entrepreneurship
With a renewed focus on the sharing of hands-on objective advice and knowledge, Sanlam wishes to extend it's position as the leader in wealth creation and is committed to improve South African SME owner's future financial position and the success rate of entrepreneurs.
Sanlam further sponsors key initiatives aimed at supporting the development of the South African fashion and textile industry. The sponsorship will create much-needed job opportunities in the local clothing industry and help create a bigger demand for SA clothing brands.
Health and welfare
The annual Sanlam Cancer Challenge is held on golf courses country-wide and raises money for the fight against cancer. This amateur golf tournament attracts more than 40 000 golfes annually and raises R1 million every year in aid of the Cancer Association of South Africa.
Sanlam is the chief sponsor of amateur golf in South Africa. The following golf sponsorships are extensions of the Sanlam Cancer Challenge series:
- The Sanlam SA Amateur golf championships (men) are held at Stellenbosch and De Zalze golf clubs from 5 - 11 March;
- The Sanlam SA Amateur Golf Championships (women) are held at the Pretoria Country Club from 2 - 7 April, and
- The SAGES National Tournament is held at the East London Golf Course from 15 - 19 May.
Cultural initiatives
Sanlam is involved in numerous cultural initiatives, in which the development of new work, is the essence of the project. These are the
Ad hoc
Another first for Sanlam is its entrance in yacht racing with the sponsorship of the 48th Round The Island Race hosted by the Lake Deneys Yacht Club on the Vaaldam. This inland yacht race is reputed to be the biggest of its kind in the world, and is the sailing equivalent of the " Comrades marathon" or the " Cape Argus" cycle race. |
