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Stakeholder benefits
Since the UB transaction extends its shareholding to micro and small businesses, it gives Sanlam credible access to a significantly expanded base of potential customers. Sanlam's new partners essentially open doors, point out business opportunities and indicate gaps in the market for Sanlam to develop suitable new products.
Because we access these new markets via influential black leadership and a broad-based consortium of organisations, including trade unions and community organisations, it favourably impacts on the group's sustainability – and on the share price, which in turn increases the asset value of the shares our UB partners hold.
Shareholders in the broad-based empowerment groupings in return have access to capital, business advice and the opportunity to grow their businesses rapidly, aided by a provincial advisory board that facilitates cross-selling opportunities between shareholding businesses.
Because of its very direct contact with new markets, Sanlam can further deliver relevant products and services developed on a platform of authentic communications with potential clients at grassroots level – which helps Sanlam along its stated path of becoming a truly client-centric organisation. |