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The rules of success are reasonably straightforward in business. You need to put your products and services out there to be seen, or you are nowhere. But herein lies the catch: we're all product developers, not marketers. And while marketing is a skill we can all learn over time, time itself is the issue.
Marketing comprises an extremely wide field of expertise that you have to master, which includes sales, advertising, promotional activities, pricing, packaging, the location and even the name of your business. How do you learn to master all these skills? Do your research here:
Marketing articles - Bizland
Institute of Marketing Management (IMM)
Marketing Virtual Library
Marketing products - KBI
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