Our purpose is to empower generations to be financially confident, secure and prosperous. Our vision is to distinguish ourselves as the most admired financial services group in Africa. Our values underpin what we do:
Lead with courage to earn our clients’ trust
Serve with pride as we are client focused
Caring that comes from respect for each other
Winning with integrity to be the unrivalled industry leader in Africa
Creating value in everything that we do
Read more about Sanlam's purpose and values.
Sanlam has transformed from a small Cape-based insurance company into a leading, diversified financial services group with the biggest non-banking financial services footprint on the African continent. We remained resilient despite the challenges of 2020 and continued contributing to the resilience of all our stakeholders
In our world, resilience means that organisations, environments and economies can absorb the potential negative financial consequences of internal or external shocks. As one of the biggest internationally active insurance groups in the world, Sanlam plays an important role in creating and maintaining a sustainable system that is able to adapt and flourish. We do this by helping people realise their financial goals over their lifetime and achieve financial confidence, security and prosperity over generations.
The Sanlam Board oversees a group of companies that have been in business for more than a century. Its role includes safeguarding this legacy while ensuring that the Group continues to empower generations to be financially confident, secure and prosperous.