Sanlam’s 100-year milestone was celebrated by a total of 23 000 employees and advisers across South Africa, Namibia, Zimbabwe, Mozambique, Tanzania, Zambia, Kenya, Uganda, Mauritius and the United Kingdom through events, broadcasts and campaigns.
#Sanlam100 was mentioned nearly two million times, becoming the best performing financial services brand on Facebook and outperforming our best ever engagement rate by 728% on Twitter.
We opened a new museum in Belville and used podcasts to transport people to 2218 to discover what the world will be like 200 years from now.
“People are at the core of our business and the reason for Sanlam’s existence. We celebrate our centenary because of you and those who came before you. It’s taken hard work and perseverance over many generations to get us this far.”
Ian Kirk, Sanlam Group Chief Executive