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Committed to Africa, Our People and Their Potential

Investing in Africa’s future for over 100 years – 33 countries and counting.

“X marks the spot”, Sanlam’s brand campaign launched in October 2018, plays on the idea that a seemingly inconsequential spot could become the birthplace of future ideas, solutions and communities.

The campaign celebrates our commitment to Africa and our belief that anything is possible with hard work and dedication. It is also testament to our mission to build a continent of Wealthsmiths™ and help create a place full of opportunity for future generations to inherit. The campaign was adapted and launched in SEM’s East African countries as well as Namibia and Zambia.

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