The campaign addresses clients’ changing mindsets and evolving financial needs by exploring the conversations an individual has with himself at different life stages: from ages 10, 20, 30, 50, 65 and 80. The campaign touches on the role and importance of financial planning, saving, insurance, investment and pre- and post-retirement planning. It also encourages people to think about how their present actions can affect their financial futures, while creating a link to the benefits of SPF’s various product offerings and how they respond to these needs.