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SPF’s New Educational Campaign: Conversations with Yourself

Sanlam’s ‘Conversations with yourself’ campaign was launched in August 2018 and presented a series of seven engaging films centred on one simple idea: what if you could learn everything you need to know about life from yourself?

The campaign addresses clients’ changing mindsets and evolving financial needs by exploring the conversations an individual has with himself at different life stages: from ages 10, 20, 30, 50, 65 and 80. The campaign touches on the role and importance of financial planning, saving, insurance, investment and pre- and post-retirement planning. It also encourages people to think about how their present actions can affect their financial futures, while creating a link to the benefits of SPF’s various product offerings and how they respond to these needs.

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