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Sanlam Sky Solutions Launches Its Second Interactive Whatsapp Campaign

Following the success of our ground-breaking drama series, Uk’shona Kwelanga (South Africa’s first-ever WhatsApp drama series) in 2017, Sanlam Sky launched Lives of Grace in 2018.

Lives of Grace was an interactive drama series that followed a family group chat. The story was told primarily in the form of voice notes and texts from the central character directly to the audience, in which she seeks advice on what decisions to take.

The integrated marketing campaign reached more than 35 000 subscribers and made use of WhatsApp, Facebook, website banners, outdoor advertising and radio advertisements to drive awareness and sales of Sanlam Sky’s My Choice Funeral Plans and the fact that most claims are paid out in only four hours. Importantly, and in addition to a strong product offering, Lives of Grace demonstrated to consumers that Sanlam understands the realities of planning of funeral.

Sanlam Life Insurance is a licensed financial service provider.
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