Sanlam’s 100-year milestone was celebrated by thousands of people across the globe through events, broadcasts and campaigns. #Sanlam100 was mentioned nearly two million times, becoming the best performing financial services brand on Facebook and outperforming our best ever engagement rate by 728% on Twitter. We opened a new museum in Bellville and used podcasts to transport people to 2218 to discover what the world will be like 200 years from now.