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Understanding Our Strategy

Our strategy sets out the elements that guide our long-term direction and thinking. It gives life to our purpose and provide clarity when we determine priorities and consider trade-offs.

Our purpose

Our purpose is to build a world that supports people in living their best possible lives through financial resilience and prosperity

Our strategic intent

Our strategic intent is to create sustainable value for all stakeholders.

Our vision in South Africa
Lead in client-centric wealth creation, management and protection in South Africa

Our vision in Africa, India and Malaysia
Be a leading Pan-African financial services group with a meaningful presence in India and Malaysia

Our vision in developed markets
Play a niche role in wealth and investment management in specific developed markets

Our strategic pillars


Continuous transformation is central to Sanlam’s ability to adapt to a changing world and underpins all of the strategic pillars.

Executed through five clusters

Within economic, regulatory and political environments shaped by our material stakeholders

Sanlam Life Insurance is a licensed financial service provider.
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