Our strategy is underpinned by our purpose

Our strategy aims to maintain and strengthen our position as a digitally enabled insurance market leader in Africa, and in fast-growing markets in Asia.

Our strategy to 2030

Our vision
To be a leading emerging markets financial services group, delivering sustainable long-term growth through our operations in high-potential markets
Our growth vectors
Shriram financial services ecosystem in India
Accelerating specialist capability via Lloyd’s
Unlocking the Pan-African insurance frontier
Winning as ‘one Sanlam’ in South Africa
Building a solutions-led, emerging markets asset manager
Delivering...
Operating
profit growth >RSA CPI + 6%
Return on equity >20%
Adjusted RoGEV >RSA FFR(1) + 4%
Dividend growth >RSA CPI + 4%(2)
Group economic
solvency ratio 150% to 190%
Sustainability index 4 out of 5
Enabled by
Client experience excellence
High-quality strategic partnerships
Technology transformations and AI
Integrated ESG and investing for good
Talented and engaged staff
Our purpose
To empower generations to be financially confident, secure and prosperous

(1) RSA nine-year bond.
(2) On a rolling three-year basis.

 

Executed through clusters

Our strategy is executed through business clusters that deliver tailored, comprehensive and client-centric financial solutions to individual and institutional clients.

  • SA Life & Savings
  • Pan-Africa
  • Sanlam Investments
  • Santam
  • Asia
  • Group office

HOW WE ARE EMBEDDING STRATEGY IN OUR BUSINESS

Integration

Expand product offering and improve cross sell

Digitilisation

Improve client and intermediary experience and efficiency, integrated into a future-fit digital business model

Empowerment

Contribute to inclusive economic participation and support Group strategy

Culture survey

Readying our people and culture to operate in a different way ensures we remain a future-fit organisation

Partnerships

Exploit growth opportunities, empower local communities and gain access to underpenetrated market segments across the continent and where we operate outside Africa

Our strategic ambitions are supported by three key pillars

We are ensuring that we continue to deliver value to all stakeholders, while responding to the future needs of our business, clients and industry. Our core operations continue to deliver strong performance and provide the platform on which to build our future-fit strategic ambitions.

People

  • Attract best people
  • Lead and live shared purpose
  • High performance and agile culture
  • Accountability
  • Employee experience
  • Power of diverse workforce

Financial

  • Consistent superior returns for shareholders
  • Maintain leadership as the biggest insurer in Africa
  • Proven track record of delivering shareholder returns

Customers

  • Increase the number of lives touched across Africa and Asia

We have built a unique, diverse and resilient portfolio of businesses with the scale, reach and impact to transform the lives of our clients across Africa and Asia.