Our strategy is underpinned by our purpose

The continent’s future growth prospects remain strong, and we have an opportunity to use it as a base for inclusive wealth creation that will empower current and future generations to be financially confident, secure and prosperous. Key to this is humanising technology and designing our digitalisation journey around our clients.

Strategy at a glance

Our strategy guides our long-term thinking.

 

 

Empowering Sanlam’s purpose and our impact on society.

  • ESG integration in asset management, value chains and ecosystems

  • Financial inclusion

  • Shared value creation in Africa and India

  • Strategic partnerships


 

Enabled by

  • Data and digital transformation

  • Continuous development of our culture

  • Innovation

  • Partnerships


 

Executed through clusters

Our strategy is executed through business clusters that deliver tailored, comprehensive and client-centric financial solutions to individual and institutional clients.

  • SA Life & Savings
  • Emerging markets
  • Investment Group
  • Santam
  • Group office

HOW WE ARE EMBEDDING STRATEGY IN OUR BUSINESS

Integration

Expand product offering and improve cross sell

Digitilisation

Improve client and intermediary experience and efficiency, integrated into a future-fit digital business model

Empowerment

Contribute to inclusive economic participation and support Group strategy

Culture survey

Readying our people and culture to operate in a different way ensures we remain a future-fit organisation

Partnerships

Exploit growth opportunities, empower local communities and gain access to underpenetrated market segments across the continent and where we operate outside Africa

Our strategic ambitions are supported by four key pillars

We are ensuring that we continue to deliver value to all stakeholders, while responding to the future needs of our business, clients and industry. Our core operations continue to deliver strong performance and provide the platform on which to build our future-fit strategic ambitions.

  • People

    • Attract best people
    • Lead and live shared purpose
    • High perfromance and agile culture
    • Accountability
    • Exployee experience
    • Power of diverse workforce
  • Financial

    • Consistent superior returns of shareholders
    • Maintain leadership as the biggest insurer in Africa
    • Proven track record of delivering shareholder returns

  • Sustainable economic impact

    • Invest more than R1trn
    • Diversity the benefits of ownership
    • Powerful ecosystems that utilise digital tech to stimulate economic growth
  • Customers

    • Digital client acquisition to reach 50 million customers across Africa by 2025
    • Best insurer with ecosystem partnership map, in each market
    • Most trusted and secure insurer in each African market


We are maintaining our position as a leading and digitally enabled
Pan-African insurance market leader