Our strategy is underpinned by our purpose

Our strategy aims to maintain and strengthen our position as a digitally enabled insurance market leader in Africa, and in fast-growing markets in Asia.

Strategy at a glance

We are:

Building a business for long-term growth in high-potential emerging markets…
…as a client-focused financial services group…
…to create sustainable long-term value for all stakeholders.

By:

Pursuing high-growth emerging markets in Africa and Asia

Employing a capital efficient business model

Investing in acquisitions and partnerships

Evolving for our clients and modernising our business

Maintaining a client-focused lens and strong brand affinity

Embedding purpose-led sustainability

With:

Attractive structural growth drivers in chosen geographies

A unique ecosystem of purpose-led solutions and service options

Partnership synergies for scale, reach and efficiency

Business clusters delivering clientcentric financial solutions
Data and digital transformation

Talented and engaged employees

Integrated ESG and investing for good

Measured:

RoGEV

Dividend payment

Lives touched across
Africa and Asia

> Risk-free rate +4%
2% – 4% inflation adjusted growth over a rolling three-year period
Increase the number of lives touched across Africa and Asia
Given the direct relationship between shareholder and stakeholder value creation, RoGEV is a robust forward-looking metric that combines current-year earnings compared to expectations (short term) and changes in future expected earnings (long term), to measure the long-term value we create for our shareholders by reflecting how successfully we create value for all key stakeholders.
We target inflation-adjusted dividend growth for our shareholders, which reflects our financial strength and resilience, and our ability to generate cash consistently.
A measure of how we are driving financial inclusion across our respective geographies, including product holders and their beneficiaries.

Achieved in 2024:

20,3% per share (2023: 16,7%) above hurdle rate of 15,6%
11% increase on 2023 at 445 cents
Over 92 million lives touched (2023: 79 million)
 

Executed through clusters

Our strategy is executed through business clusters that deliver tailored, comprehensive and client-centric financial solutions to individual and institutional clients.

  • SA Life & Savings
  • Pan-Africa
  • Investment Group
  • Santam
  • Asia
  • Group office

HOW WE ARE EMBEDDING STRATEGY IN OUR BUSINESS

Integration

Expand product offering and improve cross sell

Digitilisation

Improve client and intermediary experience and efficiency, integrated into a future-fit digital business model

Empowerment

Contribute to inclusive economic participation and support Group strategy

Culture survey

Readying our people and culture to operate in a different way ensures we remain a future-fit organisation

Partnerships

Exploit growth opportunities, empower local communities and gain access to underpenetrated market segments across the continent and where we operate outside Africa

Our strategic ambitions are supported by three key pillars

We are ensuring that we continue to deliver value to all stakeholders, while responding to the future needs of our business, clients and industry. Our core operations continue to deliver strong performance and provide the platform on which to build our future-fit strategic ambitions.

People

  • Attract best people
  • Lead and live shared purpose
  • High performance and agile culture
  • Accountability
  • Employee experience
  • Power of diverse workforce

Financial

  • Consistent superior returns for shareholders
  • Maintain leadership as the biggest insurer in Africa
  • Proven track record of delivering shareholder returns

Customers

  • Increase the number of lives touched across Africa and Asia

We have built a unique, diverse and resilient portfolio of businesses with the scale, reach and impact to transform the lives of our clients across Africa and Asia.