Strategy at a glance
Our strategy guides our long-term thinking.
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Becoming an African Champion
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Building a fortress position in South Africa
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Accelerating growth outside of South Africa
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Strengthening our position where we operate outside of Africa
Empowering Sanlam’s purpose through our sustainability pillars
Financial strength, resilience and consistent performance
Trust and reputation
Financial inclusion
Investing in good in people and planet
Partnerships for impact
Thought leadership
Enabled by
Data and digital transformation
Continuous development of our culture
Innovation
Partnerships
Sustainability
Executed through clusters
Our strategy is executed through business clusters that deliver tailored, comprehensive and client-centric financial solutions to individual and institutional clients.
- SA Life & Savings
- Emerging markets
- Investment Group
- Santam
- Fintech
- Group office
HOW WE ARE EMBEDDING STRATEGY IN OUR BUSINESS
Integration
Expand product offering and improve cross sell
Digitilisation
Improve client and intermediary experience and efficiency, integrated into a future-fit digital business model
Empowerment
Contribute to inclusive economic participation and support Group strategy
Culture survey
Readying our people and culture to operate in a different way ensures we remain a future-fit organisation
Partnerships
Exploit growth opportunities, empower local communities and gain access to underpenetrated market segments across the continent and where we operate outside Africa
Our strategic ambitions are supported by four key pillars
We are ensuring that we continue to deliver value to all stakeholders, while responding to the future needs of our business, clients and industry. Our core operations continue to deliver strong performance and provide the platform on which to build our future-fit strategic ambitions.
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People
- Attract best people
- Lead and live shared purpose
- High performance and agile culture
- Accountability
- Employee experience
- Power of diverse workforce
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Financial
- Consistent superior returns for shareholders
- Maintain leadership as the biggest insurer in Africa
- Proven track record of delivering shareholder returns
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Sustainable economic impact
- Invest more than R1trn
- Diversify the benefits of ownership
- Powerful ecosystems that utilise digital tech to stimulate economic growth
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Customers
- Digital client acquisition to reach 50 million customers across Africa by 2025
- Best insurer with ecosystem partnership map, in each market
- Most trusted and secure insurer in each African market
